College Saver: helping millions earn their college degree

Study.com is an online education platform. Its flagship product, College Saver, offers self-paced online courses that transfer to degree programs at 2,000+ partner universities — helping adult learners complete college on their own schedule, at a fraction of the cost. Member growth was declining, and one signal stood out: 35% of enrolled learners dropped off before completing a single course. This was a clear signal that the product wasn't meeting user expectations. We set out to overhaul the product to acquire and retain more users.

I led discovery, alignment, and design strategy alongside a small team of seven, with AI integrated at every step of the process. We developed three principles that anchored every design decision:

• Clarity: eliminate ambiguity about what the course requires and how to get started.
• Guidance: keep users moving through the course efficiently.
• Motivation: make progress and relevance visible to help learners maintain momentum.

Following the redesign, we saw measurable progress against our goals — stronger course completion, more learners committing beyond their first course, and signs of higher satisfaction.