About

Hi, I'm Maddy.

My experience spans enterprise tools, consumer platforms, and education. I focus on designing for behavior change — helping people build habits, learn, and achieve their goals.

At Study.com, I redesigned our flagship product (+12% college course completion, +3% segment revenue), built our first global design system, and led an org-wide shift to an AI-native design process — codebase prototyping, Claude-powered specs, and discovery tooling that's raised UX quality and deepened our partnership with engineering.

I gravitate toward teams that sweat the craft, see AI as a way to dissolve the gap between design and code, and build things their users genuinely need.

Currently
Lead Product Designer @ Study.com
Previously
LinkedIn, DoorDash, Workato
Based in
San Jose, CA
Illustrated portrait of Maddy Raff
Get in touch

Let's build something that matters.